Here is a checklist of things you should do and check when you noticed that the Indeed traffic is low:
Has the job been published?
Is Indeed turned on?
Did you search on Indeed?
Are the job descriptions optimized?
Simple, straightforward title that does not contain information that should go in the job description
Job Description itself
Rate of pay
Good to stay competitive
Research Indeed and other boards to see how much other employers pay in your area
Mention of benefits at the top of the job description
Make them stand-alone sentences and bold them
Keep things short and concise
Use bullet points and short sentences
Repeat keywords as many times as possible in the job description
Communicate with applicants - use that personal touch
“My name X, I look forward to meeting you tomorrow”
Provide incentives for applicants to come in (lunch, gift card, etc.)
Shortening how far out a candidate is able to schedule their interview
Keep it 3-7 days max. Definitely not 14
Are events on Google Calendar and Outlook Calendar overriding Workstream timeslots?
Taking advantage of active sourcing
Some suggestions on what exactly to do with the things above
Print out hiring posters and put them on windows, doors, counters
Do lawn signs
Put a QR code or T2A on the bottom of the receipts
Print out bag stuffers
Staple small posters on bags
Advertise on community boards at community centers, coffee shops, nearby schools and colleges, apartment complexes, gas stations
Provide incentives for current employees, as well as people they referred, AND for them to share about the job on their own social media
Leverage Facebook groups and others
Do local radio, newspaper, and magazine ads. Even neighborhood’s publications
You can approach it by saying that customers can test out by using the smallest budget to see how much traffic that budget generates, then adjust from there
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