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Conversion tracking for career pages
Conversion tracking for career pages

Monitor applicant activity on your career pages

Janina avatar
Written by Janina
Updated over a week ago

Conversion tracking is a helpful tool if you want to keep track of how much traffic (visits, clicks, etc.) these career pages receive:

  • Your company landing page

  • Your brand landing page

  • All locations landing page

  • An individual position's page

  • The 'Apply for a position' page

  • The confirmation/'Thank you' page

To add a conversion tracker, please make sure that your company already has an existing account with Google and Appcast then follow the steps below:

STEP 1: Go to your web analytics account and whitelist this URL:

STEP 2: Log in to your Workstream account and go to Company > Integrations > Conversion tracking.

STEP 3: To add Google Analytics, Google Ads, and Google Tag Manager, select the Google tab and click Add on the right side of the page.

STEP 4: Enter a Tracker Name and click the dropdown arrow to select the Brand.

STEP 5: Select Google Analytics, Google Ads, or Google Tag Manager in the Platform field.

Note: Please make sure the existing GA or Google Ads tracker ID does not exist in the Google Tag Manager tracker to avoid double counting (click here for more information).

STEP 6: Enter the Tracker ID.

  • Your GA Measurement ID should start with either a "G-" or "UA-" and can be found within your GA account admin settings.

  • Your Google Ads Tracker ID should start with “AW-” and can be found in your Google Ads account.

  • Your GTM Container ID should start with "GTM-" and can be found within your Google Tag Manager account.

STEP 7: To add an Appcast, select the Appcast tab and click the Add button on the right.

STEP 8: Enter your Tracker Name, select your Brand, and enter the Appcast URL Path.

Note on Appcast URL Path:

If the script looks like <script type='text/javascript' src=''></script>, simply provide the URL path which is

STEP 9: After adding Google or Appcast, the conversion tracking will automatically update on your career page.


How do I disable the conversion tacker?

When you select Google or Appcast tab, you will see the list of your tracker. You can disable, edit or delete a tracker by clicking the three-dot menu on the far right side of each tracker.

When can I start tracking activities on my career page?

After adding the conversion tracker, it will immediately be on your career page.

How do I check if the conversion tracker is turned on on my career page?

Pull up your career page, right click and select Inspect. On the right, you should see your conversion tracker.

Want to talk to our Support team? Look for the Intercom icon at the bottom right part of your dashboard and click on New conversation, or send an email to

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